Incumbent
Meta Ads
Pay-per-impression
- Avg CPM
- $14.40
- CTR
- 0.90%
- Attention
- 1.7s
- Quality
- Unverified
- User payout
- $0
"You pay for scrolls. Users pay with attention they didn't consent to give."
Pay-Per-Participate vs Pay-Per-Impression. Real numbers from brands already shipping on LaunchPad — measured against the giants you already buy.
The gap
Industry benchmarks from public ad-tech reporting vs LaunchPad's live investor pull, June 24, 2026.
Engagement rate measures how many people who see your ad actually complete a meaningful, verified action — not just a scroll or accidental click. LaunchPad tracks full video watches, finished quizzes, submitted surveys, and written reviews. Traditional feeds report CTR (click-through rate), which captures only the first tap and ignores whether the user stayed, converted, or even noticed the ad.
Head to head
Pay-per-impression
"You pay for scrolls. Users pay with attention they didn't consent to give."
Pay-per-click
"Banner blindness. Click fraud. The 99.54% who don't click cost you nothing — and give you nothing."
Pay-per-impression
"First three seconds rented. Then the swipe. No outcome guarantee."
Pay-Per-Participate
"Brand only pays on completed action. User gets paid for verified attention. Both sides win."
The matrix
| Metric | Meta | TikTok | LaunchPad | |
|---|---|---|---|---|
Pricing model | Per impression | Per click | Per impression | Per completed action |
Avg engagement rate | 0.90% | 0.46% | 1.00% | 53.5% |
Attention captured | 1.7s scroll | <2s glance | 2.5s hook | Full completion |
Quality verification | Self-reported | Bot-prone | Self-reported | 100% verified |
User compensation | $0 | $0 | $0 | $0.04 – $0.50 |
Wasted spend on non-engagers | ~99.1% | ~99.5% | ~99.0% | 0% |
Structured response capture | No | No | No | 1,823 responses |
Channels per brand | Feed only | Banners / search | Feed only | Video · Survey · Game · Cashback · Subscription · Review |
Receipts
Top 10 brands by Investor Performance Score. Numbers below are the actual actions, conversion rates, and cost per completed action recorded on LaunchPad between Feb and June 2026.
| Brand | Actions | Conv rate | CPCA | Channels | Score |
|---|---|---|---|---|---|
1LendHunt | 1,142 | 60.3% | $0.42 | 3 | 95.5 |
2Hulu | 1,191 | 57.0% | $0.41 | 2 | 90.7 |
3GotPrint | 1,048 | 71.7% | $0.45 | 2 | 90.4 |
4Visible | 1,016 | 66.1% | $0.45 | 2 | 89.7 |
5Revived Smiles | 950 | 67.7% | $0.43 | 2 | 89.2 |
6JS Short-course | 988 | 47.6% | $0.08 | 2 | 88.5 |
7Python Short-course | 833 | 44.0% | $0.16 | 2 | 86.8 |
8MileIQ | 759 | 41.7% | $0.29 | 2 | 85.9 |
9Statik | 446 | 38.6% | $0.04 | 3 | 85.9 |
10Apploi | 418 | 37.3% | $0.05 | 3 | 85.3 |
Quality rate across all 10 brands: 100%. No bot traffic. No accidental clicks. Every action is a verified, consented human outcome.
Why it works
No one watched your last 6 ads voluntarily. Here, they consent — and they earn $0.04 to $0.50 per completed engagement. That's not a coupon. That's revenue.
No more 'reach' invoices. You're billed when a video is fully watched, a survey is finished, a review is submitted, or a game-ad is completed. The wasted middle disappears.
100% quality rate across the top cohort. Every action is consented, completed, and attributed — backed by structured response capture and dwell-time tracking.
$500 launch credit included. Live brand dashboard on day one. No commitment, no media minimum.